How do you stand your ground against the goliath of your industry? Should you
be flattered that industry leaders are following your steps on social media or
worried they are about to pounce on us? Should we wait and get business open
with a bang (sort of like a Trojan Horse) or should we tease our clientele
with what's common and create a buzz--but risk giving our competitors a chance
to prepare for us? These are questions Andy Frisella was asked by listeners
and social media followers. The MFCEO's short answer: F*uck your competitors!
Why are you worried so much about them? Focus on you."