Erik is joined by Anda Gansca (
@agansca), co-founder and CEO of Knotch, an
independent content intelligence platform for marketers. Anda starts out by
explaining the shift in the marketing world to content, the story of Knotch,
and why the company has been in a great position to take advantage of that
trend. She says that display advertising, including banner ads, outdoor
advertising and television ads, are “basically ineffective.” She takes us
behind the curtain of marketers and advertisers at major brands to tell us how
they think about where to spend their money. Knotch moved from Silicon Valley
to New York City to be closer to their customers and Anda explains how she
made that decision and why. She talks about why blockchain in advertising
doesn’t really make sense and why she thinks escaping the echo chamber in
Silicon Valley helped them focus on what really matters. Anda walks us through
a market map of marketing tech and talks about why “ad tech” as a sector has
been written off by many VCs. She also explains what their ultimate vision is
for Knotch — to give back control of ad data to consumers and talks a bit
about what she expects when it comes to GDPR-style regulation in other areas
of the world. Thanks for listening — if you like what you hear, please review
us on your favorite podcast platform. Check us out on the web at
villageglobal.vc or get in touch with us on Twitter
@villageglobal. Venture
Stories is brought to you by Village Global, is hosted by co-founder and
partner, Erik Torenberg and is produced by Brett Bolkowy.
Read more
Erik is joined by Anda Gansca (
@agansca), co-founder and CEO of Knotch, an
independent content intelligence platform for marketers. Anda starts out by
explaining the shift in the marketing world to content, the story of Knotch,
and why the company has been in a great position to take advantage of that
trend. She says that display advertising, including banner ads, outdoor
advertising and television ads, are “basically ineffective.” She takes us
behind the curtain of marketers and advertisers at major brands to tell us how
they think about where to spend their money. Knotch moved from Silicon Valley
to New York City to be closer to their customers and Anda explains how she
made that decision and why. She talks about why blockchain in advertising
doesn’t really make sense and why she thinks escaping the echo chamber in
Silicon Valley helped them focus on what really matters. Anda walks us through
a market map of marketing tech and talks about why “ad tech” as a sector has
been written off by many VCs. She also explains what their ultimate vision is
for Knotch — to give back control of ad data to consumers and talks a bit
about what she expects when it comes to GDPR-style regulation in other areas
of the world. Thanks for listening — if you like what you hear, please review
us on your favorite podcast platform. Check us out on the web at
villageglobal.vc or get in touch with us on Twitter
@villageglobal. Venture
Stories is brought to you by Village Global, is hosted by co-founder and
partner, Erik Torenberg and is produced by Brett Bolkowy.
Read less